Why customization of a product is sometimes a critical part
Question: Customization of a product is sometimes a critical part of the exchange of value for consumers and provides ________ for the shopper. Question options: information value personal selling value intangible value tangible value
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Customization of a product is sometimes a critical part of the exchange of value for consumers and provides ________ for the shopper.
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Why doesn't the one-size-fits-all marketing approach work in all markets around the world?
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