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Objectives for the pr campaign

"Recommend strategies to build media relations and generate publicity for the organization chosen."

a. List objectives for the PR Campaign

b. Identify the organization's publics

c. Write a media release and create a media distribution list for the media release

d. Develop a tactical plan utilizing five PR tools.

Tools:

Open House
Press conference
Community event
Corporate newsletter (internal and/or external)
Spokesperson.

Can you please help with this problem? I need detailed information mainly on part d. The organization I have been given to create this assignment is Riordan Manufacturing. They are an industry leader in the field of plastic injection molding for such things as plastic bottles, fans, heart valves, medical stents and custom plastic parts. I need help Developing a tactical plan to build media relations and generate publicity for the organization.

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Solution Preview :

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Marketing Management: Objectives for the pr campaign

Reference No:- TGS01612780

Have a Question? (oR Write a Review)

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Prepared by a verified Expert

Marketing Management: Objectives for the pr campaign

Reference No:- TGS01612780

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