Problem: Points-of-differences and points-of-parity are two important concepts of brand development and are driven by two differing strategies-inclusion and differentiation. Devise a list of at least three other products/services that you believe demonstrate points-of-differences and points-of-parity in their brand positioning. You must include reasoning behind the inclusion of these products/services into a category. A good response will present "proof" of their correct selection by including advertising copy supporting the product or services POD or POP.