How kodak uses imc to build brand identity in marketplace
Problem: Explain how Kodak uses IMC to build brand identity in the marketplace, and provide an example of how this approach has influenced your behavior.
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Explain how Kodak uses IMC to build brand identity in the marketplace, and provide an example of how this approach has influenced your behavior.
I plan to market and distribute this product via a set of online as well as traditional methods of marketing as distribution. The product is a unique concept and the company will definitely have a first mover advantage in this niche segment.
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Question: In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement:
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