Assignment: Marketers must understand the tools of their trade. Using both the textbook and Cybrary resources, research the essential marketing tools, then create a report in which you address the following questions:
Problem 1. What is the overall purpose of a marketing plan?
Problem 2. How do a marketing plan and strategic marketing plan fit together?
Problem 3. What are some legal or ethical issues you may need to consider?
Problem 4. List and describe the various components of a strategic marketing plan?. This portion of the project provides a framework for the remaining assignments in the class .
Please give as much information as possible, comprising examples.