How closely entwined are values and ethnocentricity
Question 1: How closely entwined are values and ethnocentricity?
Question 2: How can this relationship hinder global marketing strategy effectiveness?
Question 3: What can be done to limit, constrain, or eliminate the effects of ethnocentricity?
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Question 1: How closely entwined are values and ethnocentricity? Question 2: How can this relationship hinder global marketing strategy effectiveness?
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