Task: In well-developed markets, there is a mature set of players with comparable levels of strengths in terms of product development-hence all product offerings tend towards parity. Consumer tastes are also well defined. Therefore, product offerings need to go beyond satisfying basic needs.
Question 1: Discuss the importance and effectiveness of differentiating based on service?
Question 2: What key marketing concepts and principles can someone employ to achieve good results?
Question 3: What key lessons can someone learn by incorporating this strategy?