Solved: Draw about alternative channel management techniques, Marketing Management

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Draw about alternative channel management techniques

Question:

You and your team have decided to investigate the use of alternative distribution channels. Use the Library and internet to provide one other alternative channel management technique that could help a company sell its products or services. What conclusions, both positive and negative, can you draw about alternative channel management techniques? How can this knowledge help you make better applied marketing management decisions?

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Marketing Management: Draw about alternative channel management techniques

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