Pricing strategies for on-site versus off-site projects


Problem:

You need to discuss pricing with senior management. Prepare talking points on how ITO should price its services compared to the many domestic and international companies in the same market niche and why. Be sure to include pricing strategies for on-site versus off-site projects. Also include strategies for:

* short duration, small staff projects
* long duration, large staff projects
* projects that fall in between these two categories

Also include your suggestions about how to handle competition, especially off-shore (i.e. India) or near-shore (i.e. Canada) competition offering very low pricing. Discuss how often ITO Company's pricing structure should be reviewed and why.

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Marketing Management: Pricing strategies for on-site versus off-site projects
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