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What is the importance of competitive intelligence and analysis in modern-day marketing?
Whether if its on the web, mailers ect. and also need a few paragraphs on "Evaluation of Customer Service provided by Bank of America".
Investigate the pay-per-click search engine industry. Examine companies such as Overture and its competitors.
Does McDonald's operate as a monopoly? Does it compete in an oligopolistic competition?
I need to figure out what ethics issues might arise when marketing an airport VIP service.
Focus on your product or service. Revisit yournew product/service idea and describe for your audience what it is that you wish to bring to market
Discuss some of the ethical issues brought up by this article. How about the consumer's responsibility?
Design a customer satisfactory survey in order to measure Customer Satisfaction Index using different types of scales.
Synthesize content from the individual course modules. Your content should expand, elaborate and evolve from the exercises in the individual modules
Select four of the following methods and explain how they should be used by your company. Explain the reasoning why they align best with your target segment
Select an uncommon (avoid well-known) e-commerce company. Visit its Website and describe its business model based on the information you find there.
As a group, select a business (Coca Cola) you are familiar with and develop an environmental policy statement for that organization.
What are the primary differences between advertising and publicity? What are some of the positive and negative aspects of publicity?
Examine whether marketing creates or satisfies consumer needs.
In today's global marketplace, business is conducted on every continent, in different currencies and in many languages
What sites have free market research information regarding such items as: demographics, industry.. like the consumer electronic industry for Best Buy Stores?
Describe the differences between a traditional marketing communications approach and an integrated marketing communications approach. Please help.
Your work on your strategic global marketing plan is complete. You now have a plan that will implement, manage, and support a global strategy
Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution
You will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
Michelle is happy with how the plan is being put into place. The date and time for the final board meeting has been set when she calls you.
Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition
Coca Cola (Coke) enjoyed a significant market share lead over Pepsi Cola (Pepsi) in the early 1970's.
In the early 2000s BRICs -- Brazil, Russia, India and China, were all the rage when talking about global expansion.
What are the ramifications of ineffective communications to the external publics?