Problem:
You have been invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. You will use this forum to discuss a new product you wish to launch and the marketing plan you will develop over the next five weeks. Since nondisclosure and confidentiality agreements have been signed, this venue provides a unique opportunity to share ideas with peers about your product.
Describe in detail KAISER PERMANENTE. Discuss how this product is new to the marketplace. At this point, there is no need to discuss the aspects of your marketing strategy. Of course the product is healthcare services. Assume that the development phase is over and you are ready to launch the product into the marketplace. Please remember that this assignment is about marketing a product/service to your target customer group and that we'll be going through the steps to do that.
Give advice to at least two other participants. You may have some great ideas that can help another individual or perhaps there are some questions you need to be asking about their product.