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Identify the company's vision statement. Evaluate whether the company's actions seem to align to their vision and mission statements.
How important are PROJECT COMPANY products to customers? Why do they purchase PROJECT COMPANY products/services?
What are the current needs of each of those target markets and how are those needs expected to change? How well is company's current product meeting those need?
Determine product's current position in the life cycle. Find current two industry leaders related to this product and share each mission statement available.
How you plan to penetrate the market, how much money are you looking for and what you plan to do with it (at the minimum).
Define the company's main types of pricing strategies and target market objectives for the new product.
Suggest the manner in which you would mitigate the issues or problems you determined. Provide a rationale to support your suggestion.
Describe a definition of marketing from the American Marketing Association. Define the customer value proposition.
Evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product.
Brief overview of customers (i.e. segments) and what each segment purchases from your organization, and the other organizations.
Summarize the basic situation in the case including a discussion of the business strategy of the U.S. firm you identified.
What kind of marketing materials do you anticipate and what do you envision for their design?
Analyze the environmental force/trend you selected. Include how the organization in the article is using the force/trend to better understand itself.
Create an inventory of the company's existing social media platforms including name, type, and general description for each platform.
What percent of income is paid taxes at each level? What is the marginal tax rate on the first $1,000 of income? The second $1,000.00? The third $1,000?
Explain how Groupon could tailor its products and services to meet the needs of this market. Explain why you think this group has potential to create profits.
What is your assessment of Harlequins value chain? How Harlequin create and capture value? How difficult is it to imitate what Harlequin does in series fiction?
Reflect on the company that markets your favorite beverage or the company that markets your preferred laundry detergent.
Explain what are some of the metrics that tie back to engagement, promotion, and conversion, respectively?
How might an integrated social media strategy, which leverages all three media types, create more consistent and stable marketing results?
Explain How the business drives potential customers to the various platforms? How they differentiate their message between those platforms.
Write an essay about Marketing Myopia. Define the marketing concept and summarize its relationship to marketing myopia.
What marketing strategies and social media plan? Title slide to include the name of the business and all members in your group that contributed.
Explain how the campaign leveraged influencers as a tactic. Discuss how metrics were used (or could have been used) to evaluate the success of a campaign.
Identify the primary target audience for the movie and why? (If there was more than one target, identify those and explain why there was more than one.)