Identify the companys vision statement


Purpose of Assignment

Assignment allows students to explore a company that they are familiar with and relate this to their own experiences to determine the importance of the mission and vision of a business as well as the influence this may have on their own role. The assignment will also allow the student to explore the effects of a company not having a mission statement.

Choose a company that has both a mission and vision statement. This should not be the same company you will choose for the assignments.

Prepare a minimum 700-word summary in which you address the following:

• Identify the company's mission statement.

• Identify the company's vision statement.

• Explain what role these have on the way the business operates. Evaluate whether the company's actions seem to align to their vision and mission statements.

• Examine how the mission and vision of the organization might affect or guide you as an employee or manager in the company.

• Analyze what you think would be the effect if the company did not have a mission statement.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Identify the companys vision statement
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