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What is customer-engagement marketing, and how is it related to the surge in digital and social media technologies?
Define and explain what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
Explain what you think the value of marketing research is to a modern firm. What do you think will be the benefits of using Big Data for the average firm.
What will be your marketing plan? How will you establish your brand in these foreign markets? Provide examples.
Identify at least two marketing objectives for your company. For each one, specify the qualitative and quantitative measures of what is to be accomplished.
Describe the brand's positioning and target market. What promotional strategies does the brand use to reach its customers? Is it successful?
Provide an overview of your product. Choose three possible profiles for your product's target market/audience. Explain the profiles.
Discuss the consumer/client privacy issues that might impact the uses of CRM. Critically analyze the value of the CRM approach suggested by Nguyen and Mutum.
Evaluate the relevance of behavioral economics, Big data, and social media in a marketing campaign for the selected product.
Identify your target market and what segmentation criteria you use to identify it. Create a new and unique product or service the company will be launching.
In continuing the preparation for your concept paper, develop a strategic marketing concept to promote your public health initiative.
What other public relations options did Schultz have in his quest to bring Starbucks into the race issue?
Conduct an internal and external environmental analysis for your proposed new division and its business model.
Summarize the content of the marketing article and apply the marketing strategic concepts. half for summary and half for strategy.
Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
Wrtite a paper about How does the Family Life Cycle Affect the way firms market to their customers?
Discussion: Product Idea and Search Engines/Electronic Marketing. Discuss the potential customers for this product/service.
The value proposition will be demonstrated through a strong showing in the strengths section of the SWOT analysis.
What makes personal marketing work? Why are Dove and Axe so successful at developing their brand equity?
How useful is this tool used overall for marketing? Which industries are using it most? Which companies are using it most effectively?
Discuss the applicability of different marketing research tools to the scenario which is An organization.
Identify a comparable rented space and compare that cost to the monthly cost in Step 2.
Identify three key concepts from the course in general that you found to be the most beneficial and discuss how they may be applied?
What are the historical levels of profitability. How can firms insulate themselves from the unattractive forces in the industry?
Determine whether Dana has taken Futuretek's intellectual property (IP), and if so, describe the type(s) of IP that was taken.