Paper Assignment
Overview: In this short paper, you will select, research, and evaluate the effectiveness of a social media campaign.
Prompt: Choose a social media campaign to research and evaluate. The campaign should span multiple social media channels and leverage influencers as a tactic. You may choose one of the social media campaigns featured in the articles below or a different social media campaign of your choice.
- 12 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching
- The 15 Digital Campaigns the Biggest Names in Advertising Wish They Had Created
To support your response, cite at least two sources, such as industry leaders, academic articles, case studies, and research studies. Specifically, the following critical elements must be addressed:
a. Target: Identify the target audience for each selected campaign, supporting your response with specific examples or data.
b. Influencers: Explain how the campaign leveraged influencers as a tactic.
c. Metrics: Discuss how metrics were used (or could have been used) to evaluate the success of a campaign.
d. Recommendations for Improvement: Provide specific suggestions for improving the campaign.
e. Other Considerations: Address potential ethical, legal, and cultural considerations related to the campaign.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.