Discussion
• What are some of the metrics that tie back to engagement, promotion, and conversion, respectively? How do you think these metrics tie back to engagement, promotion, and conversion? Why do you think these metrics are important?
• How can those metrics help businesses use social media effectively? Justify your response.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.