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Describe how the proposed marketing strategy aligns with the goals of the company. Analyze market segmentation, differentiated points of value and message(s).
Identify economic, legal, and regulatory forces and trends. Critique how well the organization adapts to change.
Identify a brand extension that you believe is successful. Explain why. Use all of your marketing knowledge to analyze why it was successful.
In the world of e-commerce and Internet communications, the crisis response responsibility of public relation. Why can you think of reasons why that would be?
What problem was the brand trying to solve or what opportunity were they trying to capitalize on? What KPIs were used to measure success?
How do customers compare Target and Wal-Mart in terms of product quality in Virginia area? What causes diners to pick McDonalds over Burger King for lunch?
Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?
Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?
How do businesses use technology in their marketing efforts. What you will cover in the paper and you should end with a conclusions section.
Write a paper about Marketing strategies aimed at mobile devices. You should read at least five quality articles for this project.
Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best.
What's the difference between extrinsic and intrinsic rewards? What are the effects of these rewards on the behavior of retail employees?
What pricing model has Best Buy adopted? What are the challenges it faces in today's retail environment from both a micro and macro environmental standpoint?
List three special promotional events you will execute. This could be a special holiday sale, a rebate offer, or some other promotional event.
Who are the top three competitors of Caterpillar, and what are their advantages/disadvantages with respect to their competitive product/service strategies?
Discuss the pros and cons of Red Bull's nontraditional marketing tactics. Should the company do more traditional advertising? Why, or why not?
Describe how Public Relations and Marketing Advertising can work together to the benefit of a company.
Write a 8-10 page reasearch paper on Airline Strategic Alliances.
Sabre, Galileo and Worldspan were once owned by major airlines, which used them to gain share in the travel agency marketplace.
Which metric or metrics would you suggest using to measure effectiveness, sales, inquiries, ad clicks, etc?
Describe how and whats your thoughts on Public relations is generally at lower cost and credibility is higher than marketing because of the knowledge.
In marketing research What type of expertise and experience is necessary to analyze and interpret data?
How does Disney connect with the target market? What are some of the challenges associated with this segment? Use examples to support your position.
Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?
Identify your three favorite social media platforms that were covered in this course, and explain why they are your favorites.