Assignment
Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
1. What were the keys to Best Buy's success? How have they differentiated themselves?
2. What pricing model has Best Buy adopted?
3. What are the challenges it faces in today's retail environment from both a micro and macro environmental standpoint?
4. How else can Best Buy compete against retail competitors like Walmart and Costco as well as online competitors like Amazon.com?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Kotler, P., & Keller, K. L. (2016). Marketing management [VitalSource Bookshelf version] (15th ed.).
Attachment:- BEST-BUY.rar