Problem
Read the Disney case study. Choose a segment of Disney that could include theme parks (both domestic and global), feature films, television networks, theater productions, or consumer products. Thinking specifically about the segment that you have selected, how does Disney connect with the target market? What are some of the challenges associated with this segment? Use examples to support your position.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.