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What is the state of the economy? What are the current trends in cultural and social values? What are the current political values and trends?
What do you think of Tesla's entry strategy? What barriers did it have to overcome? How do you expect the industry to evolve?
What are the demographics of your target audience? What are the psychographics of your target audience?
What are the three best strategies to revitalize and/or improve public perception to the same target market and/or alternative markets?
Finally, but perhaps most importantly, what unique aspects of your promotion objectives will influence the purchasing behavior of consumers?
Present the results of your research and share your objective opinion of why you think the current trend is occurring.
Overview of the social media activity across different social media platforms. How often the company post on social media?
What country is number 1? Where is the US? Now click on the country and read the profile. What does the US score high in?
How much each product line or segment contributes to sales, also known as revenues, and/or operating profits, also known as operating income.
Discuss the structural characteristics of the online retail Industry, from the point of view of Five Competitive Forces (Porter) framework. (Porter) framewok.
For the chain that you selected, choose one of the Ps (price, product, promotion, or place) and discuss how you think the company uses it.
Present a strong case for how your recommendations could have altered the decision made, leading to more effective results for the organization.
What are the primary responsibilities of the marketing department? What are primary responsibilities of the sales department?
Develop a marketing plan for a healthcare facility that was recently cited by the OIG. How much money do you think this would cost?
Discuss your comparison of the four markets as per the five basis stated above. Each of the above points need to be a sub heading for this section.
Explain why Facebook would use certain metrics to inflate video metrics? What are the downsides of using inaccurate metrics?
Discuss how brand managers integrate social media into their communications strategies, and provide an example of social media ad that is integrated with media.
Compare and contrast the use of negative and positive appeals in advertising messsges by giving a few examples of ads. What do you think is their target market.
What's the message and how does it fit their mission? How are they getting the word out (advertising, social media, public relations, etc.)?
Describe the company and relate the product or service to mission or values of company. Analyze the company's competition in relation to its product or service.
Do you believe Americans' concern for the environment is a stronger value than their materialism? What ethical issues do you see relating to green marketing?
Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
Discuss how free trade can harm one part of the economy, while simultaneously benefitting another part of that same economy.
Discuss a product whose price you have seen change in response to its competition. How did the price change?
Quality Score: If your AdWords ad has a low Quality Score, what could you do to increase it? Keep in mind the Quality Score formula.