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Create a mantra for the company/brand. Mission statement. What has kept them successful and continually running the last 56 years.
How would you prepare for the presentation to make your case? What are some objections you might receive? How might you handle the objections?
What concepts might be learned from these two articles in the developing of a promotional campaign?
What are the microenvironmental factors for your brand? List at least 3 examples and briefly explain each.
Identify long-term and short-term objectives of the company. Include the company's mission and vision statements and the 5 S's.
List the activities you like to do in your spare time. Take the communication style test on Blackboard to find out! Print and attached the test results.
Identify your brand's target market and their key characteristics. List the cultural factors that may affect your consumers' purchase decision.
Why has Innocent Drinks succeeded? How would you value Innocent Drinks at the time of the case (specific numbers)?
Zane's Cycles: Service as a Strategic Differentiator. Which of the service strategies used by Zane's Cycles gives you a real wow? Why?
Who are the top three competitors of IKEA, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?
Analyze the types of consumers who will be drinking your beverage in demographic terms (i.e., age, education level, income, gender, ethnic group, etc.).
Analyze the complexities of the derivative markets and how the reporting of derivatives may be deceiving to investors.
Analyze competitive positions including foreign market entry and the resulting impact on business strategy.
Describe a hypothetical new product. Show how primary and secondary research for the hypothetical new product would be used.
Identify a significant marketing campaign from your internship brand. How to identify and research major marketing campaigns?
Identify marketing tactics related to product that have the potential for real-world application at each stage of a product lifecycle.
Analyze where the product is being sold and the approach to inventory, and assess strengths and potential weaknesses of the place of sale.
Briefly justify the use or nonuse of each social media mediums and vehicles. All the social media does not have to be used or scheduled for every day.
Identify at least two other businesses or business functions. What are some potential traps and limitations of crowdsourcing efforts?
What is the state of the economy? What are the current trends in cultural and social values? What are the current political values and trends?
What do you think of Tesla's entry strategy? What barriers did it have to overcome? How do you expect the industry to evolve?
What are the demographics of your target audience? What are the psychographics of your target audience?
What are the three best strategies to revitalize and/or improve public perception to the same target market and/or alternative markets?
Finally, but perhaps most importantly, what unique aspects of your promotion objectives will influence the purchasing behavior of consumers?
Present the results of your research and share your objective opinion of why you think the current trend is occurring.