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Why you think Amazon is expanding from its original format into new line of business and opening brick and mortar stores? Do some research and cite your source.
What are the main types of negotiations and in what situation would you use one more than another?
Provide an explanation of the stages to the rest of the negotiation team. Identify and explain your planned negotiation tactics.
List how many competitors are powerful and with which competitors will your company compete against, and how? How will the company differentiate its product?
Write an essay about Burberry Vs Patagonia in USA. Compare and contrast the global branding strategies and local market implementation.
Why should each department participate in preparing its own budget? What is the consequence of deflation in terms of aggregate demand?
What competitive advantages did the French wine producers develop to remain dominant competitors for centuries?
What reference groups would be relevant to the decision to purchase the product or activity (based on students on your campus)?
What processes may have led to some of the sustainability problems that are shown in video? Pick two different problems Leslie refers to and discuss processes.
Provide at least 3 reasons why dental health is important to overall health and quality of life. Provide at least 2 examples of dental quackery.
What is the marketing mix? Discuss how conducting a SWOT analysis helps a firm to develop its strategic plan.
Discuss when an organization would use adaptive strategies as opposed to market entry strategies.
Examine how an organization assesses the effectiveness of its current strategic plan. Be sure to include both qualitative and quantitative measures.
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.
What devices does the driver use specifically for safety? What about the ergonomic devices that allow the driver to turn left at very high speeds?
Identify the selected challenges/problems and explain associated negative effects on a potential health care organization.
What ethical principles would you apply to the marketing of your company's brand(s). Include an alignment of principles selected in relation to caveat emptor.
What does death by PowerPoint mean to you? What are some best practices for effectively using visual aids?
Discuss what functions does Open Text provide that can augment and assist customer relationship management (CRM) systems?
Answer the following question for the Chapter opening Vignette: Zane's Cycles. Which of the service strategies used by Zane's Cycles gives you a real wow? Why?
It has been stated that they have essentially changed the way people shop for furniture. What are the pros and cons of this type of strategy for IKEA?
Evaluate what Showtime Media is doing and what happened with the special promotion. What should Bob Merita do to increase sales and profits?
How do demographic factors impact all of us, and as a result, marketers' strategies? Think of specific examples of how changing demographic factors affect you.
What is the problem/opportunity facing Starbucks? What actions were being considered to address the problem/opportunity?
List the company's operating segments along with how much each segment contributes to sales/profits in percentage terms. Be sure to label the data.