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In this assignment, you will create a Situation Analysis for one of the following companies / brands: Fiat Chrysler, IBM, Burger King, or Old Spice.
What psychographic characteristics define your target market? How do these impact your marketing strategy?
Create a slide which Introduces the business environment and future trends of doing business in a global economy, and leadership challenges these changes incur.
Write a brief paragraph describing the objective of this email. Define your audience. Why specifically do you need to take a week off from school?
Develop a SWOT Analysis model for the company. Apply the Product Life Cycle model to the company overall. What is the company's unique selling proposition?
How did Netflix's cost structure change as the company moved from movies on disk-through-the-mail to streaming?
What is your assessment of the Chase Sapphire Reserve card? Is this a good product for JPMorgan Chase (JPMC)? For the Sapphire brand? Why or why not?
How does this product get from the manufacturer to the place I can buy it? What promotional activities compel me to buy this product?
What is Coca Cola's motive for launching this new product? Do you believe it will succeed? Identify primary message strategy you feel best matches the launch.
Explain how patient-centered marketing would help support the goals of your chosen HCO's marketing plan.
Why you chose the strategy for that long-term care organization? How the strategy would be applied to your marketing plan?
What would be five opportunities in becoming a Federal Government Contractor? What would be five threats in becoming a Federal Government Contractor?
Design for the company an appropriate promotional campaign for this product based upon your described target market. Be specific in your discussion.
What are some of the challenges of measuring productivity and quality? Are these challenges greater for particular types of work?
How does the company measure productivity, and how does its productivity compare with others in the industry?
Parental responses (using simple yes/no fields) to the following: Does child have teeth brushed daily? Do any adults in the child's household smoke?
Using segmentation strategies, what are the target market(s) for The Ritz-Carlton? How does this relate to their brand management strategies?
Compose a 2- to a 3-page paper outlining how to Close out the Project with the customer. Develop a post-project evaluation and meeting agenda.
Develop a brief integrated marketing communications plan using traditional communications channels for your hypothetical business.
Briefly list the issue, your stance on the issue, and the opposing side's stance. In terms of the four functions of attitudes, which function(s) are at play?
What are some examples of global marketing strategies? What happens when global marketing does not work? What are the results for the company?
Identify the message strategy(s), type of appeal(s) and type of executional framework used. Do you feel the ad is designed effectively?
What is the name of the company and what are some of the company's products and services? Why did you choose this company for the assignment?
Now that you have read and researched development over a lifespan, how has this helped you plan for positive growth over the next ten years?
Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.