Discuss structural characteristics of online retail industry


Discussion: Mal-Mart's Rocky Path From Bricks To Clicks

1) Discuss the structural characteristics of the online retail Industry, from the point of view of the Five Competitive Forces (Porter) framework. (Porter) framework.

2) Discuss the Wal-Mart online strategy, from the perspective of the Resource Based View of the Firm framework.

3) Discuss the Wal-Mart online strategy, from the perspective of the Competitive Advantage (Porter) framework.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Discuss structural characteristics of online retail industry
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