Assignment: Service Characteristics, The Role of Marketing in Strategic Planning, and The Marketing Environment.
1. Identify your brand.
2. Briefly introduce your brand.
3. Identify anddemonstrate how your brand can deal with the four service characteristics. Give specific examples for each.
4. Identify the marketing mix (the 7ps) and illustrate an actual example (at least 1 example) for each category from your brand.
5. Apply the product-market expansion grid to your brand. List an example for each stage and explain how your brand can develop growth
|
|
Existing Products
|
New Products
|
|
Existing Markets
|
Market Penetration
|
Product Development
|
|
New Markets
|
Market Development
|
Diversification
|
6. What are some of the unique challenges your brand faces nowadays? List at least 2 examples and explain each.
7. What are the microenvironmental factors for your brand? List at least 3 examples and briefly explain each.
8. What are the macroenvironmental factorsfor your brand? List at least 3 examples and briefly explain each.
9. Conduct a SWOT analysis for your brand. List at least 3 examples for each component and explain briefly in the table below.
|
Strengths
|
Weaknesses
|
|
Opportunities
|
Threats
|
10. Reference list.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.