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What different strategies might emerge as to how to build, measure, and manage brand equity in the coming years? What do you see as the biggest challenges?
Identify two organizations that you believe do a great job of paying attention to sustainability and present the evidence that leads you to this conclusion.
How well was this customer call handled? Explain. How do personal problems or priorities sometimes affect customer service?
Draw the Bill of Material (BOM) tree for the front and rear wheels. Complete the MRP and determine when to Purchase Orders placed for the spokes.
What metrics will you use to measure the effectiveness of an organizational exceptional customer experience program?
Analyze pricing techniques for established products and services. Next, select and explain the pricing strategy you would use for a business.
Next, suggest three ways that this behavior could be viewed as either a horizontal or vertical restraint of trade.
MKT200- Discuss the service's special nature and how you would apply the four service characteristics, outlined in Figure 7.3, to the organization you selected.
What are your monthly sales for Dream Chaser Learning Center? What salaries will you pay and what perks will you give employees?
What kinds of technologies might be useful when updating a marketing plan to include social media and web applications?
Analyze cultural communications that affect international business. How would you manage this venture? What management structure would you recommend?
How sales of individual items would be entered? How the database would store the data compared to the current spreadsheet method?
What does future of work mean for your industry? What is the ethical approach taken within your industry? How can your discipline useful to other disciplines?
Who are Amazon's competitors and what is Amazon's competitive advantage? What should traditional retailers like Best Buy do to compete with Amazon?
Assess the effectiveness of REI's social media strategy and discuss possible ways the company could expand on this social media campaign in the future.
What are some keywords for your industry? What kind of triggers can you put into your content to get others to share it?
For your assignment, you will explore how businesses can use eBay to change the focus from C2C to B2C.
MKT 228- What new products has this retailer designed or developed in the last three to five years? How has e-commerce played a role in its pricing philosophy?
Provide a quick overview of the product or service you created. Analyze customer needs for the target product (beauty cosmetic products).
What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P's of marketing?
Analyze the five principles for delivering value. Which of the five principles do you think is the most important?
What are the key messages of the campaign? How do they play out on all of the various integrated communication channels?
Discuss the steps in the development process and identify the step that may pose a major challenge. Provide specific examples to support your response.
You will complete and submit the Final Project. Discuss the strengths of your sales plan and any area of needed improvement.
Discuss retail management practices and strategies. From the readings, discuss the best practices and strategies used by retail managers.