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Would you like to own an all-electric car? Do you think there is a viable market for such a product? Provide a research report based on your findings.
Develop understanding of the relevance of psychology, buying behaviour and marketing theory.
Discuss the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
You will select an American good or service, and then develop the marketing plan for introducing that good or service to any country of your choice.
A company self-examination. What are we known for? Who do we want to become? Additional research should include the use of the company's Website.
Describe the role of stakeholders in supporting the growth and reinvention of a brand. Describe the attributes of this life cycle stage.
What changes do you expect to make as the product/service matures? Describe the message you wish to communicate based on your core strategy.
MKT500- Present the major points of your marketing plan. Clearly convey your ideas. Present in a professional manner. Use technology to convey ideas.
BU5991- What do you think of Gluten Free chocolate as an addition to the product range? Is it something we should be excited about?
Why do companies and virtual stores cross-sell other items to you? What ancillary or complementing items have you been enticed to buy, and why?
Describe the general attitude of the salesperson. How did you respond to the initial greeting by the salesperson, and why?
What is a reasonable ROI? What are the minimum quality standards? What training options would need to occur?
Examine two benefits of using sensitivity analysis in evaluating the projects for your selected company. Suggest how this approach can provide an advantage.
Create a plan to address need recognition, search behavior, and getting the product into the consumers' consideration set.
Identify and describe your chosen company, what business it is in, and set out the problem that needs to be solved.
How would you modify the messaging specific to digital (online and mobile), direct and social media? Provide an example to illustrate this point.
Define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.
Discuss the competition between Target and Walmart. Identify which aspects of the article will be helpful as you conduct your SWOT analysis.
Discuss how they can incorporate coaching service into retaining business and what products to keep from their long list of products.
What are your recommendations for raising capital based on your answers to the above questions plus considering other factors.
Many multinational companies that consider entering emerging markets face the issue. What strategic options do these companies have to penetrate these markets?
List 3 Cohort group and describe them briefly. Desvribe what is the Customer Loyalty and its 7 steps that lead from Awareness to Loyalty.
Marketing 500- First, complete and upload the social media checklist. Second, what social media channels would you use and why?
Discuss what are some of the social influences on consumer behavior? What are some of the behavioral influences on organizational buying?
How will you evaluate the attractiveness of various segments? Which segments do you think are a good match for your product?