Assignment: Identifying Target Markets
Marketing a service poses new challenges to the marketer. In this assignment, pick one of the following services: A doctor's office, an airline, an employment agency, or a bank.
First - outline the target market for the organization you selected, based on applicable segmentation characteristics. Justify why you picked these criteria to identify your target market.
Then - Discuss the service's special nature and how you would apply the four service characteristics, outlined in Figure 7.3, to the organization you selected.
On your cover page, include your name, date, and the organization you are analyzing. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.