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Describe the demographic profile of the new customers. Describe the new market segment you plan to reach.
Discuss three legal and three ethical considerations that you deem most important to your company or organization when forming strategic alliance with supplier.
Create a request for proposal based on the needs and specifications identified during the need and specification stage.
What does their product or service offer, and what does it do better than the competition? What is a brand, and how does branding work?
Prepare at least two different types of media methods for the product or service.
Describe the process required to obtain the products. Explain any difficulty in obtaining products. Describe how the process could have been improved.
Analyze how a firm uses the Internet to educate customers on its products. Describe how the strategies used by the firm may affect customer behavior.
Describe the value the new product or service will provide to customers and describe the need it will meet.
What entrée item are you going to use for an example? Where did you find it? (CASE study is acceptable, but always give credit).
What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses.
What company do you believe has a great understanding of its target market? List two things they do well, and two things they could do better.
Explain how you will go about setting up benchmarks for your business. Why is benchmarking important to your business?
Describe for your audience what it is that you wish to bring to market. Describe the product, its functionality, and how it works.
How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies.
Write a mission statement for your product and set three specific applicable marketing goals which you would like to meet in your marketing strategy.
BUS508- Explain the rationale for your decision. Determine which promotional activity will sell the most product at this particular store.
Explain marketing message Sara Lee Incorporated is using to get their message or idea out to customers and to create loyalty toward their products or services.
Why is the study and understanding of cultural variances so vitally important to marketers? What are some culture behaviors that marketers try to exploit today?
Create the research section of your marketing plan. Develop the first two parts of the Target Market section, which includes an overview of the demographics.
Explain how the advertising copy appeals to the reader. Where is the call to action to buy? Do the visual or graphic images correspond to the copy?
Discuss how the Internet can be used globally by a company selling your product choice in order to identify new marketing opportunities.
What are the differences and commonalities of these methods? When can you see an advantage in the use of a quantitative method?
Review the literature on the influence of social media (in all its forms) from a marketing perspective.
Conduct your own research and post a relevant short summary of your findings. (Stick to current data, not older than five years ).
Imagine that you are a manager at a brick-and-mortar store that has an online storefront. Analyze at least two ideas and how these will increase profitability.