Milestone Assignment
Summary
Milestone establishes the context of the final project, identifying the retailer, addressing technology in the retail marketing mix and development of new products, explaining e-commerce's role in the retailer's pricing philosophy, and identifying the retailer's target market.
Guidelines
1. Choose your online fashion retailer and identify its marketing mix. Specifically include the following:
a. Product-related questions
i. What new products has this retailer designed or developed in the last three to five years?
ii. What technology does this retailer utilize to develop these products?
b. Price-related questions
i. What is its pricing strategy for these new products?
ii. How has e-commerce played a role in its pricing philosophy?
c. Placement related questions
i. How does this retailer actually sell its products? For example, Internet sales, direct mail, catalogue, retail shops, wholesale, peer-to-pees or multichannel?
ii. What supply chain or logistical operations are in place to enhance its supply chain?
d. Promotion
i. What media is used to promote these new products?
ii. Cite the retailer's webpage (or, if imaginary, the webpage that you referenced. create your retailer). Are you able to purchase directly off the webpage? Does it link to social media sites? What benefits does the website eve this particular retailer? Any disadvantages or changes you would make to the website enhance Its promotion?
2. Identify its target market: Who are its customers?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.