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Discuss how companies take penetration pricing and skimming pricing for products which are new to market.
Analyze data sources and uses in the local, national, and global marketplaces. Assess challenges for domestic company marketing globally.
Identify an example of each of the following: odd-even pricing, price bundling, and captive pricing. Which pricing strategies have you noticed when you shop?
What are the key facts and pieces of information communicated by the branded product or service. Why do you feel that these audiences have been worth targeting?
What are some of the social influences on consumer behavior? What are some of the behavioral influences on organizational buying?
What are the relevant KPIs for measuring the success of a brand campaign vs the KPIs for measuring the success of targeted digital marketing?
Explore the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.
What is the basic customer need provided by Taco Bell? What is the key situation faced by Taco Bell? List Taco Bell's main strengths (consumer view).
Why do you think that Rent The Runway and West Elm are partnering on this initiative? What are the benefits and risks for each Company with this agreement?
Describe the Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing.
Describe the differences between roles and norms. Discuss the importance of roles and norms within an organization.
How does a Direct Marketer know what will, and won't, work? What role does testing play in any Direct Marketing plan?
How to get people to go to Cain's during the virus? Marketing has to adapt to all kinds of situations very quickly.
How will you approach public relations? Will you use the Internet, social networking sites, and mobile ads? Explain.
Explain the main line of business of the company. Describe any differences observed in the implementation of this concept, from one country to another.
Some advantages and disadvantages of a behavior-based approach, and How you plan to use salesperson job satisfaction in your evaluations.
What recent open-market operations have the Federal Reserve and another country's central bank taken?
What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?
How do retailers use Geospatial Analysis? Comment on Using Demographic Data to Analyze Price vs. Volume.
Summarize how your company compares to the overall market based on researched competitive market data.
Define concept of free cash flow. What do we mean by a firm's self-supporting growth rate? What are alternatives to drawing on a line of credit, for companies?
What factors need to be considered to determine markdowns? Who should dictate when markdowns are taken, the parent company or the partnership retailer?
How is demand for lumber affected by demand for housing? Define market power, and then discuss rationale for government regulation of firms with market power.
Describe in detail how did you apply the principles learned in your Marketing class for your project, for example the four P's.
Complete a 2 pages paper discussing how the service person in a restaurant is part of the product the customer receives when purchasing a meal.