Assignment
I. What is the basic customer need provided by Taco Bell?
II. What is the key situation faced by Taco Bell?
III. List Taco Bell's main strengths (consumer view)
IV. List Taco Bell's main weaknesses (consumer view)
V. List Taco Bell's main opportunities
VI. List Taco Bell's main threats
VII. State their central marketing objective (must synch with # II)
VIII. Describe the typical customer purchasing behavior (Choose one : Impulse, Habitual, Limited or Extended)
IX. Make one value creation recommendation (must synch with # II)
X. Make one value capture recommendation (must synch with # II)
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Video.rar