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Describe any research you would do, and describe your target market(s) for samsung. Paper length: 3-4 pp. not including title page and reference.
Explain why and how this happened and elaborate on what marketing activities the company should have implemented and controlled.
Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?
Discuss the relationship, if any, between the economy and industry, and the industry and company.
Discuss how they could design a strategy outside in consistent with their positioning and how they could operationalize the four customer value imperatives.
How can the company use stimulus generalization to market these products? Is instrumental conditioning applicable to this marketing situation?
Address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
Identify how the company culture and the business of selling chocolate will work with the culture of the target market you will expand into.
What do Chick-fil-A, Ben & Jerry's ice cream, and Patagonia clothing company have in common?
In a three to four-page document, discuss the steps you would use in determining how you will select a media avenue for your client's campaign.
Jim has a commitment from a large retail chain to purchase all 1,000 units for $300 each. What return on sales (percent markup) will Jim be receiving?
Describe how accurate you think it is to use such consumption cues to make inferences of social class of others.
Examine two ways in which advertising can change the consumer's perception of a product and thereby affect the decision to purchase.
Define and discuss the product life cycle and how this might affect our new product development planning.
Review some of the articles below and pick a brand of your choice and review their international marketing strategy. How is their messaging different in other c
Develop a minimum 700 words branding strategy and marketing communication plan in Microsoft Word.
Explain two of the four strategies of the dual concerns model. Describe when and why it would be appropriate to use these strategies.
Select one element of the Marketing mix and explain how marketing research could help that area. Be specific in your recommendations.
Describe each of the five W for your media planning. Describe the three most important rules of media buying and why they apply to your client.
What features drew you to this specific brand? Is the brand's social media efforts successful? Why or Why not?
Explain how Beach ‘N Billboard represents an environmentalist response to the notion that billboards represent a form of visual pollution.
What is brand proliferation, and why is it occurring? Why do consumer sales promotions become more commonplace in the face of rampant brand proliferation?
Is there any area of marketing you wish you had concentrated on more? Why? What were the learning opportunities for you in this simulation?
Compare online product evaluation with traditional brick-and-mortar evaluation process. What advantage does each have in terms of convenience and usefulness?
Prepare a portfolio classification of accounts and assess the allocation of sales calls your predecessor made over the past year.