Homework: Applications in Marketing
Your company has just been hired to create an ad campaign for an online university's bachelor's degree program and you have been asked to head up the team that will be responsible for this new homework.
i. Who will be your target audience and where will you advertise?
ii. What will your message be? Will it differ based on geographic location?
iii. How will you approach public relations?
iv. Will you use the Internet, social networking sites, and mobile ads? Explain.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.