Homework: In Charge of the Newly Formed Product Distribution Division
Course Objective
i. Analyze data sources and uses in the local, national, and global marketplaces.
ii. Assess challenges for domestic company marketing globally.
Instructions
Your CEO in Marketing, Miss Mary Moussoulias, the daughter of the owner, Frank Moussoulias, has promoted you to be in charge of the newly formed Product Distribution Division and wants you to provide her with vital information on the following elements:
i. An ideal product distribution channel for men's footwear.
ii. Consult your National Footwear Industry and analyze and evaluate the most successful and profitable members. Collect all vital information/data of the most successful and profitable organizations of the industry that have provided the National Footwear Industry with emphasis on their distribution channels.
iii. With the help of a certified marketing consultant, member of the Institute of Management Consultants in Washington, D.C., conduct a feasibility study on analyzing and evaluating non-traditional distribution channels (online, for example) for footwear and compare them against the current distribution channel you are using.
iv. If you decide to accept the new distribution channel, at least partially, determine the extent of losing old customers and gaining new ones due to the change.
v. Assuming that the new distribution channel is the most profitable, then conduct a SWOT analysis that will provide you with reliable data about remaining under the present status quo, moving totally to the new distribution channel or having both distribution channels
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.