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Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market?
Why are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?
How does advertising shape consumption patterns in our culture? Provide specific examples from your experience.
How does the commercial appeal to consumers? Why do you believe this commercial to be effective in brand name recognition?
How do you reconcile the greater degree of acceptance of plus-size women with the parallel emphasis our society continues to place on thinness, as evidenced.
Propose a spectacle you could engineer that would attract potential customers to want to learn more about your product.
How was the meeting managed? Was the leader effective or ineffective? Explain. Was participation among the members equalized or one-sided?
Identify two developmental experiences you have had that may have strengthened your ability to lead.
What are the three major markets that exist in all foreign markets? Describe the markets and provide examples of each.
Explain how would you would market your candidate's message and persuade your target audience(s).
You will determine which pricing strategy is represented by your brand's price and discuss why (or why not) the pricing strategy is effective.
What can you tell about the demographics of your city/town/state? How well could we use this information for marketing ends?
What factors should you test in terms of your fellow students' likely preferences? Design a conjoint that would result in identifying 2 or 3 popular slices.
Develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?
Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value).
Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan.
Describe the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization's mission.
Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.
How would you reposition the product in the cusomer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product.
Explain the strategies used to introduce each of the products or which strategy you feel will be most successful.
Would you like to own an all-electric car? Do you think there is a viable market for such a product?
Why do marketing professionals care about and participate in supply chain decisions?
You've been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?
How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)?
Should a company be happy or concerned if most customers are satisfied? Salespeople create value in what two ways?