Discuss how conducting a swot analysis helps a firm


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o What is the marketing mix?

o Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis helps a firm (or an individual) develop its strategic plan.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Discuss how conducting a swot analysis helps a firm
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