Homework
Instructions
You selected your favorite brand and described the reasons why this brand is so appealing to you. For this homework, you will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion. The brand you will use will be Coca Cola.
o In this homework, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.
o Next, you will determine which pricing strategy is represented by your brand's price and discuss why (or why not) the pricing strategy is effective.
o Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.