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Explain the strategies used to introduce each of the products or which strategy you feel will be most successful.
Would you like to own an all-electric car? Do you think there is a viable market for such a product?
Why do marketing professionals care about and participate in supply chain decisions?
You've been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?
How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)?
Should a company be happy or concerned if most customers are satisfied? Salespeople create value in what two ways?
Explain how the marketing plan is helpful to the organization. You do not have to put together a marketing plan for this homework.
Identify an example of each of the following: odd-even pricing, prestige pricing and captive pricing. Which pricing strategies have you noticed when you shop?
Write email to the Vice President of Sales and Marketing recognizing and recommending need for her to spend time with this new sales team as motivational tool.
Analyze each level of Maslow's Hierarchy of Needs. Which level describes you the most when making purchases?
Reflect on why the on-ground retailer has experienced so many difficulties of late. What do the retailers need to do in order to save the on-ground retailer?
Explain the principal-agent problem as it pertains to equity contracts. Why does the free-rider problem occur in the debt market? Provide one supporting fact.
Discuss whether digital or traditional approaches will provide the best promotional channels for your new target market, and explain why.
Describe at least two strategies for overcoming these challenges, and at least one strategy to seize the opportunities.
Develop company's marketing plan as your course project (due on our last course meeting), and the reason why you are selecting this company.
Describe the value and utility afforded by Philip Kotler's Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits.
Provide an in depth managerial analysis of marketing analytics ututilization. How is marketing data generated? How is marketing prepared for analysis?
Describe and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business.
Marketing analytics often utilizes consumer data to increase sales. Write a brief analysis of ethnic issues that managers face utilizing marketing analytics.
Discuss the aspects of the core functions of public health: assessment, policy development, and assurance.
Share how you think some of the core functions might be applied differently, or why you feel they are universal.
Include in your discussion an explanation of how people in a free market economy, acting in their own self-interest, can better those around them.
Explain the importance of opportunity costs to decision-making and how opportunity costs lead to trade.
Why is important that you know how to create an effective presentation? What common mistakes do people make when presenting information to a group?
Outline some of the staffing shortages in the market where you live. Are they consistent with national trends?