Assignment: Social Media Analysis Paper
Directions
You are required to submit a 6 to 8 pages paper describing your evaluation of the value and effectiveness of a social media site. For this paper you should:
a. Describe the site, explain how it is used, and describe its profit strategy
b. Discuss its target market and the value it provides to users
c. Describe the value it provides to firms
d. Illustrate this value by providing some examples of campaigns carried out on the site
e. Discuss some risks or disadvantages associated with the use of the site and give some examples of ‘epic fails'
f. Conclude and provide an overall evaluation of the site's value
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.