Project Homework
This Marketing Plan homework gives you the opportunity to develop an integrated marketing strategy for a product or service of your choice. This activity will make the course "come alive" through application of the principles from the textbook, course materials, and discussions. Homeworks such as this also help you develop business-oriented communication skills.
The development of this Marketing Plan is an integral part of the course. It will enable you to demonstrate a good understanding of a typical marketing problem through a clear identification of the problem and careful analysis, to implement steps that are sufficiently clear and detailed for effective execution, and to demonstrate how your plan would work. Developing the plan will require several weeks of research, critical analysis, critical thinking, and writing.
The only way to do well on this project is to begin early and work on it consistently throughout the entire course.
Overview of Homework
The MKTG525 Course Project is the creation of a strategic Marketing Plan (paper drafts and final version) and summary presentation.
Details
Conduct research online or in the DeVry Library and write a strategic Marketing Plan following the steps below and summarize the plan in a presentation.
i. Read Appendix 1 in your textbook to gain a thorough understanding of a strategic marketing plan and its component sections.
ii. Identify a company that has a portfolio of products and/or services that you regularly purchase or utilize, or in which you are otherwise interested.
iii. Recommend a new product or service to add to the company's portfolio
iv. Conduct a Porter's Five Forces analysis
v. Conduct a SWOT analysis
vi. Conduct a market analysis
vii. Establish strategic objectives
viii. Identify issues in the marketing environments
ix. Recommend marketing activities and programs
x. Establish a budget and determine BEP
xi. Recommend controls to monitor and measure success
xii. Capture the value of this homework in a self-reflection.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.