Portfolio Activity
• Read the article: "Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York." and then perform the following:
o Provide some customer retention strategies which benefits organizations
o What actions are involved before the final decision to buy or consume a product and services?
• Consider your own behavior as a buyer. Think about the kinds of things that move you to make purchases, large and small and then answer the following:
o Before making a major purchase, what types of data do you gather?
o What types of data are most compelling to you? Do you buy impulsively?
o If so, what type of products do you buy impulsively?
o Are there ways in which you want to improve your own consumer behavior?
Problem
Using a product (goods or services) and the information from the readings, create a model of buyer behavior for the product. Next, create a model for an organizational buyer vs. an individual consumer.
Discussion Post
Remember that in the discussion forum you are expected to participate often and engage in deep levels of discourse. With that said, please post your initial response as early as possible so that you can share knowledge with your colleagues and therefore, please continue to participate throughout the unit to help strengthen the discussion further on consumer behavior and marketing management based on your knowledge, the unit's required readings, and your research findings.
You are required to post an initial response to the question/issue presented in the Forum and then respond to at least 3 of your colleagues' initial posts. You should also respond to anyone who has responded to you.
• What roles do personal or demographic factors play in consumer/customer decision to purchase product or service?
• How do these factors influence consumer behavior?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.