Discussion Post
Company Name: Samsung
• Choose any company that you have admired as a consumer and discuss what you believe to be their competitive strategy using the features of the 5 generic strategies below..
o Broad low-cost strategy,
o broad differentiation strategy
o best-cost strategy
o focused differentiation strategy and 5.focused low cost strategy.
• What generic strategy is the company using from the above and why? Provide support for your choice of generic strategy from an external scholarly/peer reviewed source.
• Additionally, choose a rival company and describe what generic strategy they are using.
• What other strategy might the company you selected use to improve their competitive sustainability? Explain why?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.