Paper Assignment: Marketing Strategy and Consumer Behavior
Demographic variables are widely used by marketers to learn about their customers' differences in terms of age, income, gender, generations...etc. write a minimum of 7 pages APA formatted paper discussing the differences between generation Y (Gen Y) and generation Z (Gen Z) in terms of their shopping behavior, buying habits, and attitudes toward brands and companies.
Gen Y: Gen Y, or Millennials, were born between 1980 and 1994. They are currently between 25-39 years old.
1) Gen Y.1 = 25-29 years old (31 million people in U.S. as of April, 2020)
2) Gen Y.2 = 29-39 (42 million people in U.S. as of April, 2020 )
Gen Z: Gen Z is the newest generation to be named and were born between 1995 and 2015. They are currently between 4-24 years old (nearly 74 million in the U.S.)
How would you utilize Hofstede Cultural Dimensions to learn about generation Y and Z in different cultures?
Make sure provide a brief comparison between Generational value to the Hofstede cultural dimension.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.