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What factors contributed to the loss of confidence in the Chipotle brand? Do the actions taken to date present a strategy that would improve consumer trust?
Do you think the statement holds less validity these days because so much of advertising has shifted to online media?
Develop at least four creative pieces for the implementation of your Communication Plan;
Evaluate how high barriers to entry into the industry may influence your company's long-run profitability.
Was this an ethically correct sales pitch? Were the lenders taking advantage of financially naïve customers?
Was Jim Blaylock a destructive leader or a competent manager? What data would you use to make this determination?
Explain your definition of internal customer service. How do you personally provide excellent internal customer service to your colleagues?
Discuss the role that manufacturers play in determining a retailer's success. What kind of merchandise replenishment practices should retailer use to encourage.
How would you have to tweak your advertising message to cater to the local culture?
Analyze the most successful example of capturing marketing insight that you found? Why do you think it was successful (OR not successful)?
Analyze the emotions that the company is using in its ads. How does the company use emotions to get the consumer to want to buy the product?
Identify and explain the stages of the Consumer Decision Process. Use examples where helpful to illustrate.
Analyze the effectiveness of the market segmentation strategy of a company. You will provide an analysis of JetBlue's effectiveness of market segmentation.
As the HR manager, what are your concerns about this person's exit from the company? In what ways might this be positive turnover?
In what ways can we communicate about the product/service? What are the ethical implications of marketing this product/service in this country?
What are the serving sizes for each brand? Why is it important to note serving sizes when comparing?
Describe the most successful (AND/OR least successful) example of capturing marketing insight that you found? Why do you think it was successful?
Analyze and evaluate the collaboration's success using secondary and primary sources to support your evaluation.
What services and/or product does the program offer? In what communities or populations will the program be marketed?
Discuss your thoughts on the innovation plan and if you feel it will be a success.
What are the implications for a firm's reputation when there is a dichotomy between the final consumer product and the inputs to its production?
Analyze the various types of criteria that might be employed to determine global market segments.
Discuss what is idea generating? In your own words how would you explain idea generation and the role it plays in the new product development process?
How does the product relate to the brand? What is the marketing environment? How will research be conducted? How will demand be generated?
Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.