Discussion Post
• Is Harmonie Water a global brand? Why yes? Why not?
• Based on the findings of Project Unify and Project Aqua, what has Comeau learned about building a global brand identity?
• How can Harmonie develop its brand through advertising?
• What factors should Comeau consider in deciding how much Harmonie's brand identiy and communications be standardized or customized?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.