Discussion Post: Marketing Management
a) Based on Smith & Armstrong's data (table 3.3, p. 74), how would you change a food product of your choice for a global consumer?
b) Forecast the demand for the food product you changed above. What type of data would you be looking for and how would you obtain it?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.