Homework: Marketing Plan Presentation
Marketing, while not a formal part of your final project, is an important aspect of program planning, design, and evaluation. In order for your program to be effective, you need to get the word out. This presentation identifies how you plan to do that.
For this homework, develop a brief presentation demonstrating an effective social marketing plan for your program (identified in Milestone One). This marketing plan should follow the five Ps of marketing:
o Product: What services and/or product does the program offer?
o Place: In what communities or populations will the program be marketed?
o Promotion: What is the social marketing message, and how will it be promoted?
o Price: How much will this program cost the stakeholders-consumers, payers, and employers?
o Profit or Benefit: How will the stakeholders tangibly benefit from the program?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.