Assignment
Objective:
Prepare a marketing plan for a service industry
SEAFOOD RESTAURANT is releasing a new product. You will need to define the product and create a plan for marketing the product that addresses the components we have been reviewing in the lessons and reading during this class.
Questions that should be answered as you craft your new product analysis and marketing plan include but are not limited to:
a. Who is the customer?
b. What is the price v. value?
c. How does the product relate to the brand?
d. What is the marketing environment?
e. How will research be conducted?
f. How will demand be generated?
g. How will marketing communication be integrated?
h. Which outreach and communication tactics will be utilized?
i. What will make the product successful?
You may prepare and submit your marketing plan using the standard essay format or using a slide presentation.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.