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Describe the concept of customer lifetime value (CLV). How you would go about developing a quantitative formulation that captures the concept.
How does the dinning habits of millennials described in the slide show relate to the topics discussed in the intro to Consumer Behavior lecture?
How have social networks evolved from marketing platforms into development of engaging customer experiences?
Discuss how would you describe your target market, for example, socially responsible, trendsetters, or fun-seeking?
In this jockeying, what types of competitor intelligence-gathering approaches are ethical? How has the Internet affected competitive intelligence activities?
Discuss what need or function does the product serve? Is there a market need that is not being met by current product/brand offerings?
Discuss what are some of the ways we can manage the distribution channel? Consider the various channels of distribution.
So why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?
How does what you already know about how consumers buy relate to what you would expect those same people to do at work when making a purchase?
In 500 words (2 pages), discuss one aspect of the ethics of stock market investing that matters to you.
What type of marketing (performance driven or emotional) is more effective? How are CPG companies doing in experimenting with digital advertising?
Why did the marketer make you feel guilty or sorry for something? Did you buy the product because of social justice, global sustainability, or another reason?
Explains why your profile is important to marketing professionals, brands, and companies. Were you surprised by your research and findings?
Discuss where you think we will land in the future of shopping; the role e-commerce will play and whether we will have physical stores or not.
Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.
How do they use technology to benefit their marketing efforts? Are they growing globally or focusing on a small market? Why not?
Explore a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.
Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.
Brand Analysis. Who are you? Who are your customers? SWOT. Define your Brand and the actions you will undertake to assess your online Reputation.
When might you use each form of media? What are the pros of each form of media? What are the drawbacks to each type of media?
What line items (behaviors) do you feel that the competitor could improve? Explain why you think this area needs improvement.
Analyze what are some of the social influences on consumer behavior? What are some of the behavioral influences on organizational buying?
How has social media transformed marketing? Identify 3 to 5 positive and 3 to 5 negative aspects of social media.
How does database-driven marketing fit into NetFlix's strategy to compete successfully in 2021? Provide outside reference sources to support your answer.
What can you offer in exchange for the benefit of the others and financial gain? What are your passion and talent etc?